Dino 2.0

Latest Articles

Innovating in OOH

Originally published in The drum, 9th August 2017. Out of home (OOH) advertising has been making fast changes and progress over the past few years, especially in the digital space but according to director of technology...

How a lawnmower created your job

Originally published in Campaign, July 10, 2017. We’ve all cringed at those old sci-fi movies that start with a bold caption such as: “Earth 2050.” We seem to have survived “Judgment Day” on 21...

Perks of giving your data away for free

Originally published in Campaign, June 12, 2017. “If you’re not paying for the product, you are the product!” came the quote in a lively meeting. It was offered in response to a question about how Google...

The revolution will be powered… wirelessly

Originally published in Campaign, February 06, 2017. There’s a silent revolution about to broadside us in 2017. Nope, not machine learning. Not bots. Not even virtual reality or self-driving cars. As unlikely as...

Will AI make you redundant?

Originally published in Campaign, November 28, 2016. The creative and advertising industries are built on experts. Pretty much every industry is.In fact, every part of life – society, education and even mastering a...

Don’t fear the P-bomb (programmatic)

Originally published in Campaign, October 31, 2016. I remember before the internet, when ads were simple. You chose a publication because your audience read it. You laid out the ad in QuarkXPress, then sent off your EPS...

Planning media – what a kerfuffle

Originally published in Campaign, September 20, 2016. My route to “innovation guy in ad land” has been rather eclectic. Along the way I’ve often found myself in various businesses with structures or partner networks...

The importance of frictionless sharing

Originally published by iMedia, March 15th, 2012. So the anecdote goes, if you drop a frog into a pan of hot water, it will jump out. Sit a frog in a pan of cold water and slowly increase the heat, it will be unaware of...

Technology vs. creativity

Originally published by iMedia, December 15th, 2011. I’ve been around a while. I started as a multimedia developer in 1993. Yes, that’s before Flash, before Internet Explorer, before Google, before a lot of...

Facebook music for marketers

Originally published by iMedia, November 10th, 2011. It’s been a busy few months in the social network world. Just when you got your head around Google+ (or maybe not), along comes Facebook with a barrage of...