I saw an interview with a perfectly mad aristocrat chap who thought pigeons where a bit dull, so employed someone to dye them bright colours. Turns out it’s an ancient and noble art practiced by the Spanish. Turns out there’s a company that dyes them for you for that all-important ‘mass release’ event you’re planning. See video on YouTube if you don’t believe me.

According to some, rather unofficial stats, there are roughly 400 million pigeons in the world, that’s 1 pigeon for every 16 humans alive, not a bad ratio. In the ever more segmented ad market, any new mechanism for reaching new consumers has got to be a winner. Especially in urban environments.

Anybody else thinking what I’m thinking?

If you manage to get your hands on the November edition of Revolution Magazine you may recognise the name on page 76! Well, you would if they spelt it right (it’s Dino Burbidge, not Dino Burbridge… story of my life).

I had the honour of writing the ‘Creative Review’ feature, where industry big-wigs pick campaigns and content that has caught their eye, or that caused a stir. I chose the ubiquitous iPint for the iPhone by Beattie McGuinness Bungay as my feature and also chose four others that I thought warranted some heat, both good and bad.

If you’re interested, click the page layout image below to get a bigger, almost readable sized version… or go and buy the magazine!