Posts Tagged ‘Adobe’

[video] The faces behind SC5 Photoshop

Friday, August 26th, 2011

Ever wondered who all those people are in that Photoshop startup page? I’m weird, so yes, I did. Luckily, Adobe’s Photoshop Youtube channel has this gem. It’s a ‘candid glimpse inside product development’, but despite that dry description, it’s actually quite interesting, if you’re semi-techy. And if I’m honest, I discovered a few Photoshop features I wasn’t aware of too.

I’d love to see a proper “who do you think you are” style mini-doco on these guys outside of the product focus. In a world of vacuous celebrity / reality shows, it would be a nice change to celebrate and discover more about people who actually have an impact on our lives every day.

Shhhh, Adobe sidesteps up to HTML5

Sunday, August 7th, 2011

The bunfight seems to have calmed down from the dizzy heights of the iPhone OS vs Flash storm earlier this year. Adobe or at least Flash was on the ropes and taking a battering.

Adobe had a few interesting innovations that were almost ignored in the melee. Their response to the Flash v’s HTML5 tirade seemed to be that Flash is a great platform to develop on, then you can spit out Flash, iPhone Apps, HTML5 etc. The HTML5 exporter seemed to get lost in translation.

Nice to see Adobe putting it back onto the agenda with their new inspiration site The Expressive Web. It was put together with US uber agency Big Spaceship and is a great inspiration and learning resource for the latest HTML and CSS techniques like transition, audio and the like. Sure, the zealots will get all sniffy, like the Adobe moniker has tainted the purity of the code, but we’re more grown up than that, aren’t we?

The real reason your iPhone will NEVER get Flash

Sunday, February 21st, 2010

Oh, for crying out loud. If I read one more blog post about why Flash doesn’t work on an iPod / iPad / iPhone I’m going to scream. I bit my lip when the “because the swf format is not open source” comments started. I rolled my eyes when the “it’s because they hate each other” nonsense took hold. Same with the processor hogging / battery life debate. And now I’ve just read a post that argues the fact that roll-over states can’t be implemented on a touch screen as the main reason. The fact that every App on the App store seems to get on fine without a roll-over state and a simple change in approach to flash design would solve it, seems to be too much of a mountain to climb. [Update] Seems Mike Chambers is with me too. Flash designers (myself included at times) have the same attitude to Accessibility, I.e. I would have to change, so it’s not worth it. Each arguement has a valid point some extent but all in all, they are (in my opinion) just pointless finger waving compared to the main issue.

As is customary at this point, on this subject, I seem to have to declare my allegiances. Yes I develop Flash and have for years. But I also have experience publishing iPhone apps and the inner workings of the iPhone development (and deployment) world. I’ve also been coding since 1982. I was there before flash and the iPhone and I’ll be there after no doubt. I’ve seen many things come and go and have a job in a digital agency where I get involved in the inner workings of the business models of certain platforms and content strategies. I like my iPhone, I like Flash, I like Adobe, I like Apple.

Right, that’s that out of the way. What’s my point? The App store model is the ONLY point. So 3 billion Apps have been download, of which an estimated $75million goes to Apple EACH MONTH. That’s profit btw. They didn’t develop the Apps, they don’t have to support the Apps, Apple simply take their 30% of the App revenue to cover ‘making it happen’.

If you want to play a game on the iPhone, you download the App.

If you want to play a game on a PC / Mac, you go to Miniclip or similar and play a Flash game. The ad-funded or Advergame model may not be perfect but it does seem to, just about, keep the internet free.

In fact, if you want to do many things on your PC / Mac, you will probably find a Flash or Java ‘something’ for it. Quite literally… “there’s a free App for that”.

Now imagine what would happen to that juicy $75million a month if you just went to a full screen Flash App on a website using Safari. Yep, you wouldn’t pay a thing for a game again.

Apple innovated with music downloads when others were struggling to come up with a model. With the App Store, Apple have also managed to get people to pay for low-level content too. Something not achieved before. Of course they wouldn’t want to allow Flash to punch big, leaky holes in their ever-so-tight monopoly for extending the iPhone’s functionality. I can’t EVER see a point where Apple will let this change unless all Flash content is preceded with an ‘pay now’ popup or micro-payment system or, heaven forbid, Adobe pays a hefty fee each month ($75million?) to offset Apple’s loss in profit.

So it’s not about handbags at dawn, it’s not about something as trivial as a rollover state, it’s (unsurprisingly) about guarding a business model that makes more in a month than most companies make in their lifetime.

I do love the blurring of the edges however. Those ‘screw you’ moments like Gordon, completely written in iPhone-browser-friendly javascript that allows simple Flash to be played in the Safari browser. I also like Adobe’s own (rather cobbled together) functionality in the upcoming Adobe Creative Suite 5 to allow Flash to be compiled directly as an iPhone App. For Flash developers, Apple has turned itself into the cliché vision of King Kong, swatting off the annoying advances of desperate attackers determined to find a weakness, and exploit it. Will they succeed? I hope so. Will Apple’s clean, tidy walled-garden get scruffy and diluted? Probably. Will Flash content be on your iPhone any time soon? No.