Wise Words from the Advertising Old Skool
Thursday, February 18th, 2010The Importance of Direct Response Marketing by David Ogilvy.
Ad guru David Ogilvy’s commentary on Direct Marketing is a classic. With digital media constantly chasing new and innovative delivery methods to get noticed above the crowd, it’s grounding to be reminded of the basics now and again. “Ladies and gentlemen, I envy you, your timing is perfect, you’ve come into the Direct Response business at the right moment” as Ogilvy says. Swap out ‘Direct Response Marketing’ for ‘Social Media’ and play the video again. Still as relevant today as it was back then, and no doubt will be again in another 10 years with the next marketing meme.
When To Take My Name Off The Door by Leo Burnett.
I haven’t heard this speech since I was in college 20 years ago. I happened accross this version on YouTube which adds a visual narrative too. Worth a watching while wearing a starched shirt and smoking a cigar.