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	<title>Dino 2.0 &#187; choice</title>
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	<description>Better out than in...</description>
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		<title>Googled in 15 minutes&#8230; that&#8217;s good, right?</title>
		<link>http://www.dino.co.uk/labs/2008/googled-in-15-minutes/</link>
		<comments>http://www.dino.co.uk/labs/2008/googled-in-15-minutes/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 01:33:29 +0000</pubDate>
		<dc:creator>Dino</dc:creator>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[power cut]]></category>
		<category><![CDATA[reliance]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.dino.co.uk/labs/?p=105</guid>
		<description><![CDATA[Not sure who to say &#8216;wow!&#8217; about but somewhere between WordPress and Google, I&#8217;m very impressed. 15 minutes after publishing the previous post, there it was, top of the Google rankings. Ok, the search criteria was a bit specific, but what an amazing thing. The reason I&#8217;m interested in this specifically is that it reminded [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="Google snapshot" src="http://www.dino.co.uk/blogbox/random/google_index_15mins.jpg" alt="" width="450" height="251" /></p>
<p>Not sure who to say &#8216;wow!&#8217; about but somewhere between WordPress and Google, I&#8217;m very impressed. 15 minutes after publishing the previous post, there it was, top of the Google rankings. Ok, the search criteria was a bit specific, but what an amazing thing.</p>
<p>The reason I&#8217;m interested in this specifically is that it reminded me of an instance earlier this year. The UK had a relatively decent earthquake at about 1am. I was on the computer at the time and my first reaction was to Google something like &#8216;earthquake London&#8217;. I remember being a little confused as to why nothing came up. I tried the BBC news site, nothing. In a world of instant everything, I expected it to be on the web instantly. Moreover, I got the nagging feeling that if it wasn&#8217;t on the web, did it really happen? I needed the web to back up my real-life experience.</p>
<p>It&#8217;s a scenario that plays out in many areas of our modern lives, reducing the responsibility or validity of our own actions. We can leave for a meeting with just a phone, safe in the knowledge that when we can &#8220;call you when I get there&#8221;. No organisation or forethought needed. Sat nav allows us to travel without the faintest idea where we actually are. Even in shopping, we can&#8217;t feel happy with a purchase unless we know we got it at a good price&#8230; because we&#8217;ve done a price comparison. If we&#8217;re not sure about a real-life transaction, we walk away comforted by the fact we can probably buy it cheaper online anyway. I did it recently, dithering over £5 difference on a £30 printer. I&#8217;d argue the wasted time was worth more than £5, especially as I&#8217;d spent £3 in petrol getting to the store. Even the vast resource of the web means we don&#8217;t really have to remember anything&#8230; it&#8217;ll always be there, right?</p>
<p>Relying on technology, especially information technology can be a worryingly addictive thing (ask any Blackberry user). The slightly uneasy feeling I get when I forget my phone reminds me of that first lone journey after passing my driving test. Like a slightly risky adventure&#8230; will I even survive past the shops on the corner?</p>
<p>Nothing quite demonstrates our dependence as well as the dreaded power cut, especially during a working day. Utter paralysis is the usual reaction until the old, dusty synapses start to fire. I can&#8217;t help thinking to myself, what would we all do if there was no technology? No electricity even? Oh hang on, I how will I set the alarm on the way out&#8230; See!</p>
<p>On thing&#8217;s for sure, we&#8217;d have to use our own skills a hell of a lot more and I&#8217;m not sure we&#8217;d all survive. Next time you&#8217;re with your friends or at work&#8230; look around you, who would be the first to perish? I know who&#8217;s on my list&#8230; do you? Makes your tea round a lot easier to prioritise, that&#8217;s for sure.</p>
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