Just noticed that our Mr. Men Pinball game has just re-appeared in the “Hot Games” top 6 on the Miniclip homepage. Considering this game has been around for about 2 years now, that’s fantastic! Not sure of the figures as they’re probably also a little guarded, but I’d expect it to be somewhere up near 40 million game plays by now. Amazing when you consider the population of the UK is about 65 million

That’s the power of a good advergame. Equate that to a traditional media spend on say, Yahoo or the Google Ad Network and the ‘cost per click’ or ‘cost per engavement’ is very impressive on Miniclip or similar gaming sites. People actually spent more time playing the Mr. Men game then the length of an TV episode of the Mr. Men Show! Click through to the Mr. Men Show site was similarly impressive. Double figures where the usual industry average for a click through on a banner is maybe 1.4%.

Obviously, advergames are one of my pet passions and I’ve made a few games before so this is kinda big news yet a big ‘I always told you so!’ moment. I’ll post something more useful in the near future but fo now, enjoy the pinball!

Note the little square bottom right. That’s cool.